Funnels that don't lie: instrumenting your onboarding

Your tutorial completion rate is 71%. Is that good? You have no idea — because you're measuring screens dismissed, not skills learned. Let's fix the instrumentation.

Fire intent, not UI

An event like first_match tells you a player chose to play. tutorial_screen_3_closed tells you they tapped a button. Track the former.

14% of players who drop at 'first match' crashed within 60 seconds first. That's not churn — that's a bug.

When you overlay crash data on your funnel, the biggest 'drop-off' is often a stability problem wearing a UX costume.